A Family Affair: About Fendi Established in 1925, the entrepreneurial house of Fendi credits its success to three main factors-creativity, technology, and craftsmanship (in the highest sense). These attributes come to life in Fendi's signature furs (completely transformed, shaped, redesigned, and reinterpreted by Fendi), and in innovative shoes and handbags that establish a new philosophy and define a style archetype.